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Author Archive

EP 45: 5 Proven Facebook Offers that Convert

Blog Podcast

The Perpetual Traffic experts reveal the “secret sauce” to 5 proven Facebook offers that work, and how you can implement each offer. Done right, these offers make your product or service the next logical step to the customer. The 5 offers work across the board, no matter your industry, your product, or your price point – and people that are unaware of your brand respond to these strategies. IN THIS EPISODE YOU’LL LEARN: • The

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EP 44: Amy Porterfield on Launching Products with Facebook Ads

Blog Podcast

Amy Porterfield is one of the most successful (and generous) entrepreneurs in the digital marketing industry. She’s an excellent example of a marketing trainer that has built a loyal following with: Extremely valuable content Superior marketing In this episode of Perpetual Traffic, Amy explains how she launches products using a combination of content and Facebook ads. IN THIS EPISODE YOU’LL LEARN: • How Amy Porterfield uses blog posts, “content upgrades”, webinars and custom audiences to

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EP 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Blog Podcast

Ryan Deiss, co-founder and CEO of DigitalMarketer, and the Perpetual Traffic crew break down how to create an offer that people actually want to buy. Follow the 4-Step process to get the biggest leverage points to turn a losing campaign into a winning campaign – without being the Don Draper of copy writing or having to change your bidding or targeting. IN THIS EPISODE YOU’LL LEARN: • The 8 ways to map the sequence of

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EP 42: 2 Facebook Campaign Metrics that Drive ROI

Blog Podcast

In this episode, our experts explain how you can increase your relevance score and click-through-rate on the Facebook platform. Using these metrics correctly will have a lasting impact on your campaign’s ROI – both in the short-term and the long-term. Gain better understanding and control of your Facebook ads following these simple strategies, and Facebook will reward you with better impressions and cheaper clicks. IN THIS EPISODE YOU’LL LEARN: • How to lower your cost-per-click

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EP 41: 9 Ways to Increase Landing Page Conversion Rate

Blog Podcast

Welcoming Justin Rondeau to the Perpetual Traffic podcast, today we’re sharing the 9 simple tactics you can implement on your landing page to increase conversion rates without adding additional ad spend to your ad campaign. These 9 tactics are the small hinges that swing big doors. IN THIS EPISODE YOU’LL LEARN: • The conversion tactic that applies to ALL online businesses (<< It’s also one of the most overlooked factors impacting your conversion rate). •

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