How to Use Facebook’s In-House Tools to Drive Traffic to Your Blog Posts
Watch to learn how Keith Kranc of Dominate Web Media converts landing pages into blog posts that get attention and get shared. The benefits of tapping into the power of social media as an addition to traditional marketing strategies are tremendous, as Keith explains in this video. Check it out!
- 0:01 – Using Facebook to Drive Traffic to Your Blog
- 0:25 – The Promoted Post Retargeted Loop
- 1:01 – Re-Create Landing Pages as Blog Posts
- 2:31 – Benefits of Incorporating Social Media
- 3:41 – Social Proof
- 4:15 – Facebook’s Own Re-Targeting Platform
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- ” Keith Kranc shows you how to drive traffic to your blog from Facebook → ” [Click To Tweet]
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A More Detailed Video Tutorial
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Hey this is Keith Kranc from Dominate Media and I want to talk about one of my favourite strategies and that is using Facebook and Facebook ads to drive highly targeted traffic to your blog in your website, in your articles, in your videos that are actually hosted on your site. And there’s a few different reasons why you want to do this and I’m going to explain to you why right now.
So I’ve talked about this before and I call it my promotive post retargeting loop where you can use Facebook to bring in that targeted traffic to your blog or website, to your high valued content where they can consume that without having to opt in or enter their email. And then they might see one of your calls to action on your website which I show a lot of great ways to do that and other videos that I’ve done. And then you’ve got also a system like retargeting in place to be able to get your message out to those visitors after they leave your site and bring them to your sales file.
But I want to really stress the first step to this which is using Facebook to bring targeted traffic into your blog. And not only that, using your blog in some cases for the page for your, maybe it’s a landing page, maybe normally it’s a video landing page or it’s an opt in page for free report or free video series or a webinar registration or whatever it is. What you can do is you can actually kind if recreate that as a blog post, so maybe you have a video at the top and then you have an opt in below that. And then what’s happening is you’re going to need a lot of added benefits like you’re going to have the share bar maybe somewhere at the top of your post or on the left side of your post, make sure that you’re going to have the social icons that people can share your post. People don’t share landing pages or squeeze pages but they share blog posts so you can get all that additional free traffic. You’re going to get some people are going to opt in and you’re going to get a pretty good rate of opt in if you have a strong call to action in the post itself. Maybe it’s an article written, maybe you have hypertext links that take people to other squeeze page, landing page or right to your products, maybe your camera store or you have kind of low ticket for a product you can bring people to right from that blog post, from links inside the blog post or just a big button below the video or something like that or inside an info graph or something like that.
So you’ve got that happening, so are you going to get a higher opt in rate on a traditional clean landing page with no many items or something to distract people? Probably yes, but what’s happening is you’re getting all these additional benefits. You’re getting a lot of added search and optimization, SCO juice that Google loves, you’re getting a social signal from the shares, likes and comments. You’re able to retarget people so you’re building up that invisible list. And then what you can do is you can actually now have your offers following people around in the internet after they leave your blogs, so there’s so many different benefits.
One of my favourite ways to really grow a blog super-fast, build up the authority in your space faster than you’ve ever imagined and then also be able to really monetize it on the back end as long as you have something that you can eventually sell whether it’s a physical product or a digital product, it doesn’t matter as long as you have something. Or maybe you have partnerships so you can, you know partnership products that you can sell. This is a way you can use Facebook’s massively advanced targeting capabilities to bring traffic to your site and then get them to come to re-funnel and what you’re doing is you’re warming people up, so they’re seeing your content for the first time without having to kind of opt in, you know what I mean? But you’ve got system’s in place to bring in right into your opt in process, maybe it’s retargeting, maybe it’s on your site, maybe it’s a pop up.
And another great thing about this strategy is it can really increase your authority and credibility by having social proof. So if you look at this blog post that I’ve recently done, this is just one of mine where I was spending 5 to 7 to 10 bucks a day to promoting this post using Facebook but then you’ll see the shares, in a thousands of shares in Facebook. So what happens is when other people come to that, you get instant credibility plus let alone the free traffic, so it’s a great way to get instant credibility, find new partners, get more free traffic, get more SEO juice and plus all the other benefits I mentioned. And one of the things I’m even more excited about is recently Facebook just launched its own retargeting platform.
So now, Facebook have their own website retargeting so you don’t even have to use something like AdRoll or Perfect audience and so a third party and by using Facebook’s retargeting, you actually have a lot more capabilities when it comes to what types of ad form, video ads, link post ads, images, offers, etc. You can show to people that they’ve already visited your site and have left somewhere else. With that, you’ve got to watch another video, you probably see it somewhere on this page you’re on my site and you can learn more about that. Otherwise, you can learn a lot more, I’ve got more advanced training, find the link on this site, find the button on this page and you can learn a lot more advanced trainings about Facebook and how to take your business to the next level. Talk to you soon and have a great day.
Drive traffic and generate leads with one of Facebook’s most powerful marketing tools
- 0:04 – Most recent Posts Facebook Campaigns
- 0:23 – How to Set Up a Most Recent Posts Campaign
- 0:38 – Benefits of Most Recent Posts Campaigns
- 1:23 – Facebook’s Algorithm and Most Recent Posts
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- “Keith Kranc explains how to set up a Most Recent Posts campaign in Facebook. Click to watch–>” [Click To Tweet]
Implementing a Most Recent Posts campaign in Facebook is a great way to increase leads and drive traffic. Watch as Keith Kranc of Dominate Web Media shows you how to set one up and provides some valuable tips on how to use them effectively.
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Hey this is Keith Kranc from Dominate Web Media with a quick tip for you today.
If you want to get a maximum exposure with all your Facebook posts and all your content really quick and easy, just set up a most recent post campaign. It’s really easy to do. You can select it in the regular campaign manager, the regular Facebook ad manager and you can also do it in the power editor.
All you have to do is make sure you’re selecting page post engagement, so you’re selecting a recent Facebook post that you’ve done and then you’ll just put a check by most recent posts. And the cool thing about this is that you can set up most recent post campaigns to your fans only, so you can set up a fans only campaign, and you can also set up a completely separate campaign that is out to your existing ideal target audience. So maybe you can group just a bunch of your core top performing audience that’s likes and interests when it comes to targeting and you can have them see all of your posts also. So it’s a great way to not only to getting to your existing fans to get more exposure, it’s not only a great way to get your existing fans more impressions in all your posts but it’s also a great way to get more new fans and get more people to see your stuff and to increase your good will. It’s a super simple easy way to set things up and get things up and running on Facebook. The great thing about Facebook’s algorithm is they actually delegate impressions to the posts that are getting the most engagement. So say for example you’re doing one post a day, then if it’s a $10 a day budget, you know maybe the first post will get a 100% of those impressions and that goes till 5:00pm or something like that. Then the next day, let’s say you do a new post and the next day, now you might have say 70% of the impressions that Facebook has feeding this most recent post campaign. 70% of the impression is going to your new post and 30% is going to the post that you did yesterday. So it’s always going to be weighted towards the most recent post but depending on how many post a day you do, that’s going to be how much they spread it out, of course how big your budget is. SO if you’re doing 10 posts a day, it’s a little bit different. But just remember, they’re going to delegate these impressions to not only to most recent post but also the one who has a higher engagement. So if one like a video or something like that have a bunch of shares, likes and comments, more than other ones do, then it’ll start delegating more of those impressions to that post. So it’s pretty cool, super-fast, easy way to get more impressions and to get more people look at your post and hopefully, clicking through your website and toy our offers.
I hope that tip was helpful. If you want more great tips, advice and training, just click one of the buttons you see on this page and it will take you where you can get more training, alright? Talk to you soon, have a great day.
How effectively implementing the 80-20 Principle can increase lead generation
- 0:25 – What is Native Advertising?
- 1:08 – Driving Traffic to Blog Posts
- 1:38 – The 80-20 Principle
- 3:02 – Variations on the 80-20 Principle
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- “What is the 80-20 Principle and how does it translate into more leads for you? Watch as Keith Kranc explains–>” [Click To Tweet]
The 80-20 principle deals with how you allocate your marketing budget. Watch as Keith Kranc explains how it works and how you can use this system to generate more leads and bring more people into your sales funnel.
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Hey this is Keith Kranc, founder of Dominate Webmedia and creator of Facebook Ads University and Facebook Ads blueprint. And I’m super excited because I just got back from Randise Frank, Perbelchers, digital marketers, Traffic in Convergence Conference and with some of the best marketers in the world and what I’m really excited about is because they predicted that the biggest impact of 2014 will be “native advertising”. Okay? Native advertising. And what native advertising is basically things like Facebook newsfeed ads, Twitter sponsored tweets, you know LinkedIn paid ads, Pinterest, those type if things where were basically getting our message in the social aspect where actually looks like regular content but you can bring somebody to yourselves offer. There’s other things like stories on news sites that looks like a story or a link to another news story but it’s actually a link that takes people to an offer or a blog post that you want somebody to read through that.
There’s some really cool strategies they talked about that I’ve been teaching for a while now, for about a year or two, one of my strategies where I talked about driving traffic to blog posts from Facebook. So using Facebook to reach your target audience and then bring that target into your blog but have really good systems in place like re-targeting, good strong calls to actions, the “Hello” bar at the top of your site, those types of things, and then of course re-targeting in place. But I’m really excited because they really talked about that and we’ve been teaching that for a while now.
And so, what I want to talk about right now real quick is how to use the 80/20 principle, you know Pareto’s Law, when it comes to running your Facebook campaigns. So what I like to teach people now is set them up using the 80/20 principle. So what I mean by that in this specific scenario is maybe you’re spending 80% of your budget driving traffic to a landing page or a squeeze page, or a webinar registration page or a free software demo, something like that right? Or a coupon download, something that you kind of core offered. When they opt in, they get into their cell phone and they go right in to your sales process. What I want you to do is only to spend, maybe you’re spending 80% of your budget and your time working on those campaigns, but then I want you to spend your other 20% of your time promoting your content, promoting the content on your blogs so you’re getting all the impressions from all your posts in your page. You can do it a most recent post campaign. Okay, spend that other 20% driving traffic from Facebook to your blogs. So you’re putting your link, your blog post into your Facebook page and then you’re setting up some, you know a low budget Facebook ads and bring traffic to that blog post and you got consistence in place to bring them back to your sales funnels when they’re ready. So you’re basically, you’re warming people up okay? You’re really using Facebook to build your brand but then you’ve got a good system in place to move into your sales funnel. Maybe you’re getting ready for a big product launch, a big promotion a month away. Maybe that 80/20 would be swapped around. Maybe you’re spending 70-80% of your budget on probably your content, your blog posts, and all your free content where people don’t have to opt in to get into it. It’s just building good will, building a lot of good will. Maybe the other 20 or 30% is generally neat. It doesn’t always have to be like 80% generation, 20% content. You can flip it around just when you’re doing things, when you’re running campaigns, always be doing all three. So you’re promoting your promoting your high value content, you’re driving traffic to lead generation pages and sales processes, you’re also committing a little percent of your budget to all the content, all the posts in your page. Maybe it’s just an image, maybe it’s just a post that you’re talking about inspiring people or sharing something. It doesn’t have to be always bringing people back to your website but your promoting your stuff. So you’re getting everybody, all your existing fans to see it but more than that, you can promote your stuff to your existing ideal target audience, not just your fans. So you’re building new fans with these types, you know the other 20, 30%, you’re building new fans, you’re building your e-mail list, but then you’re also generating leads and bring people into your sales funnel. So use the 80/20 principle in your Facebook marketing.
If you want more training on your Facebook ads, how can you use Facebook in your business, click the button on this page, somewhere on this page, probably below the video to the right, somewhere you can actually get a lot more advanced training from me. So check it out and I’ll talk to you soon.
How to Effectively Use Facebook Video Ads to Capture More Leads
- 0:09 – Benefits of Facebook Video Ads
- 1:00 – How to Use Facebook Video Ads
- 1:31 – Lower-Third Call to Action
- 2:09 – Select the Right Still Frames
- “Learn how Facebook video ads can increase your opt-in rates. Click here→” [Click To Tweet]
- “Watch this video to discover how to capture more leads using Facebook video ads→” [Click To Tweet]
- “Need to increase leads and opt-in rate? Find out how using Facebook video ads can make that happen–>” [Click To Tweet]
Facebook video ads are a huge attention-getter and, when used correctly, can be a powerful tool for increasing your opt-in rates. Watch as Keith Kranc explains how to use them effectively and provides a few tips on how to get the most mileage from your videos.
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Hey this is Keith Kranc, founder of Dominate Web Media and the creator of Facebook Ads Blueprint and Facebook Ads University and I’ve got a quick tip for you.
I want you to start using video post if you can and use Facebook video ads. And this don’t need to be a video like this with the face-to-camera video, they can be a screen capture video, presentation video, anything. The face-to-camera do really help because there’s a way to get an instant connection there with your audience and it’s a great way to bring that visitor to your offer, to your landing page, to whatever it is that you’re trying to take another step, it’s a great way to bring them there and a better frame of mind. You’re pretty framing yourself by having this video. I do it with a lot of my clients, I do it with my stuff, it’s an awesome way to get a lot higher opting rates, higher sales conversions, and really, the great thing about it and it also helps build your personal brand, build your corporate brand, whatever you’re trying to do and so it’s really easy to do.
All you have to do is basically just do a video post. So you’re going to do a Facebook post on your Facebook business page, you can put whatever you want in the text area for the post, put a link there that will click over to your landing page or to your offer or to your blog post. And then what we’re going to do is upload the video file, so maybe it’s a .mp4 file or .mov file, something like that. You can upload that as the video file right in the Facebook. And then another ninja tactic that I like to do is add a lower third called the “action”. You can do it at the end of the video but it’s probably better to do it at the very bottom of the video and you can have this come up, you know 20 seconds in, 10 seconds in, 30, it doesn’t really matter, just depends on what works for you, and that called the “action” text could say something like “Click the link on this post to register for a free webinar.” “Click a link the link to this post to get your free training or get your free coupon.” Whatever it is. So use video, build that rapport instantly. Once they get to your landing page, watch your opt in rates go maybe 20 or 30% to 50 or 60%. That’s a pretty cool thing to do and it’s a great way to mix things up.
Another great way to is you can actually pick a pre-play image, they give you 10 choices on the video to be able to pick which still frame you want to use and if you’ve throughout your video, got text, you can test, you can change that up. So you can run it for a while, the first frame, and then maybe like after 3 or 4 days, you change the still pre-pay frame to something else. That’s a great way to mix up your ads and having not to create a new ad.
Hope that was helpful. If you want more great tips, hit the button that you see on this video, opt in whatever you whatever you have to do to get more training and I will talk to you soon. Have a great day.