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Author Archive

EP 88: 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business…Live from Traffic & Conversion Summit 2017

Blog Podcast

Listen as the Perpetual Traffic crew, along with Mike Rhodes and Tom Breeze, share five killer traffic campaigns at Traffic & Conversion Summit 2017. Download the presentation slides in the resource section and follow along as each expert presents a traffic campaign that you can deploy in your business today! IN THIS EPISODE YOU’LL LEARN: • What the Choose Your Own Adventure books can teach you about YouTube ads. • The Google shopping ads campaign

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EP 87: 3 Steps to Finding the Perfect Audience for Your Ads

Blog Podcast

What’s the first thing the experts do when they devise the overall game plan of a paid campaign? They follow this 3-step strategy. Join the experts as they detail the process that will help your ads reach your perfect audience. Also, listen to learn how you can enter to win a full-day marketing strategy consultation with Molly Pittman and Ryan Deiss and support a good cause to boot! IN THIS EPISODE YOU’LL LEARN: • The

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EP 86: UPSYD: The 5-Step Framework to Generate More Customers

Blog Podcast

Learn the 5-step framework that will give you the most upside potential with every new campaign you launch and help you generate more customers. Once you understand this concept, you can win in any market because the framework works on any platform and in any market. IN THIS EPISODE YOU’LL LEARN: • The 5-step process that will move people from unaware of the problem to desiring your solution (« i.e. buying your product/service). • How

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EP 85: 6 Elements of a High Converting Ad Creative

Blog Podcast

How do you design captivating creatives for your ads? Tune in as Molly specifies the six foundational elements of ad creatives that convert — including even one of these elements in each creative you produce will help your ad prevail. Also, Molly shares the Ad Design Checklist (« that you can swipe for free in the resource section) DigitalMarketer uses to produce the concepts for all their ad creatives. IN THIS EPISODE YOU’LL LEARN: •

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EP 84: Ryan Deiss: 7 Questions to Ask Yourself Before You Finish Your Ad Copy

Blog Podcast

Ryan Deiss joins the Perpetual Traffic crew to share the seven questions he asks himself when composing ad copy, which makes his ads, e-mails, and sales copy more compelling. Tune in to figure out how answering even just one of the seven questions can make your ad copy more purposeful, more effective, and more prone to generate conversions. IN THIS EPISODE YOU’LL LEARN: • How you can draw your prospects’ focused attention. • What hit

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