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Author Archive

EP 119: 4 Facebook Ad Updates You Need to Know About

Blog Podcast

Learn about the latest Facebook ad updates and what they mean for you and your business. The experts explain how they’re using the new features and changes in their businesses. If you’re feeling overwhelmed by the Facebook ad updates, this episode will be a good place to start. IN THIS EPISODE YOU’LL LEARN: • The Facebook feature that will show your ad to people who are more likely to convert. • How to generate more

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EP 118: How to 10X Your Facebook Ad Spend and Generate Consistent ROI [Part 2 of 2]

Blog Podcast

Let’s apply the strategy! Join the experts as they explain how they use the three-step formula from the last episode to 10X their clients’ Facebook ad spend and generate consistent ROI. Learn the hooks and tactics you can immediately apply to your Facebook ads to scale your campaigns. And be sure to tune in to hear the results from the split tests detailed in Episode 115. IN THIS EPISODE YOU’LL LEARN: • The main tip you

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EP 117: 3-Step Formula to Scale Your Facebook Ads While Generating Consistent Return on Ad Spend [Part 1 of 2]

Blog Podcast

Want to scale your Facebook ads? In this two-part episode, learn the simple three-step strategy to scale your Facebook ads while generating a consistent return on ad spend. Once you understand this, you can create an ad that will resonate with a broad audience, get your message across, and create a campaign that can last for years to come. IN THIS EPISODE YOU’LL LEARN: • What to do in the first ten seconds of your

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EP 116: Ryan Deiss Breaks Down the “Before & After” Strategy of Chatbooks’ Viral Video

Blog Podcast

Join Ryan Deiss, Co-Founder and CEO of DigitalMarketer, as he explains the “Before and After” strategy that will help you reach your target audience and show them that your product will get them to their desired After state. Using a brilliant Before and After example from Chatbooks, Ryan shows you what you can do when you get this right. IN THIS EPISODE YOU’LL LEARN: • How Chatbooks’ ad shifts from the Before state to the After state

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EP 115: 3 Facebook Tests to Double Conversions and Decrease Cost Per Lead by 40%

Blog Podcast

You gotta test this stuff! Learn the exciting results from three Facebook ads tests and put these strategies to work in your campaigns. The experts share how running these tests resulted in a 40% decrease in cost per lead in one case and doubled conversions in another. And be sure to tune in next week for more data on these ongoing tests! IN THIS EPISODE YOU’LL LEARN: • How to get your Facebook pixel on

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