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Author Archive

EP 37: The 5 Biggest Facebook Ad Campaign Mistakes

Blog Podcast

In episode 37, the Perpetual Traffic experts are sharing the biggest mistakes they see people making while running paid traffic… and their solutions for not falling into the same traps. If you’re running traffic on Facebook and want to see better results, and more return on your Facebook advertising — you need to make sure you’re not committing any of these mistakes. And if you are — fix them using the experts’ suggestions. IN THIS

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EP 36: What is Facebook’s ‘Relevance Score’? (…and other questions!)

Blog Podcast

This week Perpetual Traffic hit another milestone — 400,000 downloads. Wow, thank you! It’s you — the listeners — that have gotten us to this mark, and we hope you’ve all gotten enormous value from every episode. This bring us to our episode this week… In this episode, Molly, Keith, and Ralph answer questions sourced straight from the listeners. Members of DM Engage and Facebook Ads University posted their questions and upvoted popular topics for the

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EP 35: The 3-Step Facebook Sales Process for Offline Businesses

Blog Podcast

This week the experts are joined by Kim Walsh-Phillips to share how offline businesses can harness the power of Facebook advertising. If you have a product or a service and you’re not on Facebook, you have to start considering it as a viable platform, not only just for direct response, but for brand, ROI and more. Look for Kim’s downloadable slides in the podcast notes to see the exact ads used in the B2B case

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EP 34: 14 Elements of Persuasive Ad Copy

Blog Podcast

Learn to write ad copy that converts without going through an extensive copywriting course.  Ralph Burns shares 14 super simple tips that will get you started writing your ad copy. Look for the downloadable document in the podcast notes that you can tack to the wall next to your workstation.  Use it the next time you face the dreaded blank screen. IN THIS EPISODE YOU’LL LEARN: • How to make your ad copy stand out

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EP 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Blog Podcast

Fresh off of Traffic & Conversion Summit 2016, Molly is sharing her 7-step system for campaign and marketing strategy creation. In this episode, Molly and Keith will walk through her T&C presentation and how she’s created and utilized this system within DigitalMarketer’s own strategy. IN THIS EPISODE YOU’LL LEARN: • How to stop creating “one hit wonder” campaigns across ad platforms (in order to achieve scaling and a successful customer journey). • Creating your market

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