How to Effectively Use Facebook Video Ads to Capture More Leads
- 0:09 – Benefits of Facebook Video Ads
- 1:00 – How to Use Facebook Video Ads
- 1:31 – Lower-Third Call to Action
- 2:09 – Select the Right Still Frames
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- “Need to increase leads and opt-in rate? Find out how using Facebook video ads can make that happen–>” [Click To Tweet]
Facebook video ads are a huge attention-getter and, when used correctly, can be a powerful tool for increasing your opt-in rates. Watch as Keith Kranc explains how to use them effectively and provides a few tips on how to get the most mileage from your videos.
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Hey this is Keith Kranc, founder of Dominate Web Media and the creator of Facebook Ads Blueprint and Facebook Ads University and I’ve got a quick tip for you.
I want you to start using video post if you can and use Facebook video ads. And this don’t need to be a video like this with the face-to-camera video, they can be a screen capture video, presentation video, anything. The face-to-camera do really help because there’s a way to get an instant connection there with your audience and it’s a great way to bring that visitor to your offer, to your landing page, to whatever it is that you’re trying to take another step, it’s a great way to bring them there and a better frame of mind. You’re pretty framing yourself by having this video. I do it with a lot of my clients, I do it with my stuff, it’s an awesome way to get a lot higher opting rates, higher sales conversions, and really, the great thing about it and it also helps build your personal brand, build your corporate brand, whatever you’re trying to do and so it’s really easy to do.
All you have to do is basically just do a video post. So you’re going to do a Facebook post on your Facebook business page, you can put whatever you want in the text area for the post, put a link there that will click over to your landing page or to your offer or to your blog post. And then what we’re going to do is upload the video file, so maybe it’s a .mp4 file or .mov file, something like that. You can upload that as the video file right in the Facebook. And then another ninja tactic that I like to do is add a lower third called the “action”. You can do it at the end of the video but it’s probably better to do it at the very bottom of the video and you can have this come up, you know 20 seconds in, 10 seconds in, 30, it doesn’t really matter, just depends on what works for you, and that called the “action” text could say something like “Click the link on this post to register for a free webinar.” “Click a link the link to this post to get your free training or get your free coupon.” Whatever it is. So use video, build that rapport instantly. Once they get to your landing page, watch your opt in rates go maybe 20 or 30% to 50 or 60%. That’s a pretty cool thing to do and it’s a great way to mix things up.
Another great way to is you can actually pick a pre-play image, they give you 10 choices on the video to be able to pick which still frame you want to use and if you’ve throughout your video, got text, you can test, you can change that up. So you can run it for a while, the first frame, and then maybe like after 3 or 4 days, you change the still pre-pay frame to something else. That’s a great way to mix up your ads and having not to create a new ad.
Hope that was helpful. If you want more great tips, hit the button that you see on this video, opt in whatever you whatever you have to do to get more training and I will talk to you soon. Have a great day.
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2:05 – Google has changed the game
3:05 – Growth stats of average pieces of content consumed before purchase
4:50 – Why you are competing against the end consumer as well as your competitors
5:30 – Everybody wants to be a hunter and nobody wants to be a farmer
7:01 – Columbia Sportswear app example
8:30 – Study by Hubspot showing companies getting 2 1/2 more leads because of one reason.
9:11 – Study by Hubspot showing companies getting 5 times the traffic for one reason.
9:58 – River, Pools & Spas example. From almost bankrupt to multi-million dollar business.
10:48 – Taxi Mike example
12:15 – The key to getting a good ROI from your content.
13:30 – Website Checklist
14:35 – Share buttons
15:30 – ClicktoTweet
16:30 – Email marketing automation
17:25 – High value offer at the top of your site
17:45 – Hellobar
18:30 – Sidebar
19:01 – Pinit Button for images plugin
19:40 – Retargeting (One of the most important steps!)