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EP 115: 3 Facebook Tests to Double Conversions and Decrease Cost Per Lead by 40%

Blog Podcast

You gotta test this stuff! Learn the exciting results from three Facebook ads tests and put these strategies to work in your campaigns. The experts share how running these tests resulted in a 40% decrease in cost per lead in one case and doubled conversions in another. And be sure to tune in next week for more data on these ongoing tests! IN THIS EPISODE YOU’LL LEARN: • How to get your Facebook pixel on

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EP 114: How Big Brands Spend Their Facebook Ad Dollars — Featuring Andrew Foxwell

Blog Podcast

Learn how the branding giants do it. Join the experts and special guest Andrew Foxwell of Foxwell Digital to learn how to run your Facebook marketing like a major brand. Hear the digital advertising strategies, including how to combine brand and direct response advertising, that Andrew’s learned from handling over $10 million in ad spend for brands like the Grand Ole Opry so you can apply these tactics in your own business. IN THIS EPISODE YOU’LL LEARN: • A

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EP 113: Facebook Interest Targeting Expansion: Should You Use It in Your Campaigns? [Case Study]

Blog Podcast

We put it to the test! Using two identical Facebook campaigns – one with Facebook interest targeting expansion and one without – Molly set out to see how Facebook interest targeting expansion affects campaigns. Hear Molly’s process and the impact the feature had, so you can learn the role Facebook targeting expansion plays and if you should be using it in your own Facebook campaigns. IN THIS EPISODE YOU’LL LEARN: • The clear winner of

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EP 112: Music Marketing: How to Grow an Artist’s Following & Sell More Concert Tickets

Blog Podcast

How do you build a sustainable relationship with your target market? That’s the question special guest Kyle Lemaire, Founder and CEO of Indepreneur, set out to answer. What he learned can be profitably applied by any business – especially the music industry. Listen to learn how he took a relatively unknown musician and generated 22,000 Facebook fans in 6 months, sold out two shows in a foreign country they’d never played, and how you can use

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EP 111: Control Your Facebook Ad Experience: Bidding, Relevance Score, and Probability of Action

Blog Podcast

What’s the Facebook ad auction and how does it impact the success of your ads? We’ll explain that with guest Drew Tweito, CEO of FunnelBoom. You’ll learn the four components that matter most in the auction, three of which you can control directly. Understanding this will help you scale your Facebook campaigns and drive down the cost of your Facebook ad spend. IN THIS EPISODE YOU’LL LEARN: • Why small companies can compete with the Goliaths

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