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EP 17: E-commerce + Paid Traffic: Ezra Firestone on Physical Product Traffic Campaigns

Blog Podcast

Ezra Firestone has sold millions of dollars worth of physical products online.  He’s sold everything from skin care products and coffee to Halloween masks and cheese. On this episode of the Perpetual Traffic podcast, Ezra joins us to teach you what he’s learned about driving targeted website traffic to physical product offers.   IN THIS EPISODE YOU’LL LEARN When to go “direct to product” with paid ads — and when you’ll need a warm up sequence using

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EP 16: Paid Traffic Q&A: Cold Traffic Offers, Scaling Campaigns and Power Editor

Blog Podcast

  This week the Perpetual Traffic experts are answering listener questions from the Facebook Ads University and Digital Marketer Engage Facebook communities about buying website traffic.  SOME QUESTIONS COVERED IN THIS EPISODE: When is it ok to run cold traffic directly to a squeeze page? How do you scale an ad campaign (and which traffic sources should I choose?) Should I ever use the Facebook’s Boost Post button?  What about Power Editor? What is the ideal

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EP 15: Selling Music Training with Paid Traffic

Blog Podcast

Graham English started building websites and learning digital marketing techniques to promote his rock band.  Today, Graham has turned his passion for music into profitable digital businesses in the music industry. Over the last 24 months, Graham has grown his business over 400% using the repeatable process he shares in this episode of the Perpetual Traffic podcast. IN THIS EPISODE YOU’LL LEARN: The one problem the “more traffic” solution won’t solve and the biggest traffic

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Lookalike Audiences

Blog Video Post

00:10 – What is a lookalike audience? 01:16 – A look into an example of a funnel 03:20 – Facebook website custom audiences 04:00 – Where lookalike audiences come into play 04:40 – What Facebook uses to create your lookalike audiences 05:52 – How to use lookalike audiences in your whole funnel

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EP 14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns

Blog Podcast

Are you making offers that require an in-person meeting or consultative sales call? Frank Kern joins the Perpetual Traffic crew (Keith, Molly and Ralph) to reveal his 3-tiered system for creating paid traffic campaigns that sell high priced products and services. IN THIS EPISODE YOU’LL LEARN: The 3 types of Facebook ad campaigns you need to generate sales calls and how to use them to deploy Frank Kern’s “Value in Advance” strategy. How to use

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