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EP 78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand Personality

Blog Podcast

How will digital marketing evolve in 2017? The experts make eight predictions and detail what they’re paying attention to in the new year. Listen so you can stay ahead of the trends and change your traffic strategy accordingly. IN THIS EPISODE YOU’LL LEARN: • How the “Me” and the “We” cycles affect your business and how you can leverage it to your advantage. • How you can build your brand’s personality, which will make your

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EP 77: 7 Biggest Traffic Takeaways from 2016

Blog Podcast

The Perpetual Traffic team shares their 7 biggest traffic takeaways from 2016. From the slew of new products and features that Facebook launched to our favorite episode of the year, this one is packed full of great reminders (and brand new takeaways) to round your year out just right. Thank you so much for joining us on this journey and we look forward to providing more value for you in 2017. IN THIS EPISODE YOU’LL

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EP 76: Testing and Scaling Facebook Campaigns with $1/Day Boosted Posts

Blog Podcast

Chris Mattock, CEO of FlowMotion Agency, joins the experts to detail how boosting posts in Facebook has been “game changing.” Listen to learn the strategy and the targeting they use to vet and test posts before they become Facebook campaigns, so you can gain momentum to scale your campaigns, build-up your fanbase, and generate more customers. IN THIS EPISODE YOU’LL LEARN: • What DJing and Facebook ads have in common and how this simple analogy

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Episode 75: How Facebook Ads Decided the U.S. Presidential Election

Blog Podcast

In case study fashion, the experts examine how Facebook ads played a pivotal role in the 2016 election. Listen to learn how the tactics used in the bid for the White House are directly applicable to all brands, and how you can use Facebook ads to gain “votes” for people to read your content, opt-in to your Lead Magnet, or buy your product. IN THIS EPISODE YOU’LL LEARN: • The Facebook advertising strategy that impacted

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EP 74: $30k in 3 Months with Push Notifications

Blog Podcast

The Perpetual Traffic experts are joined by Lindsay Marder, Managing Editor at DigitalMarketer, to detail how DigitalMarketer is using push notifications to diversify their traffic, engage with their audience, and ultimately generate a 15%-20% click rate on Lead Magnet push notifications that have led to a 38% conversion rate. Push notifications are something you can implement as soon as you’re done listening to this episode. It’s that easy. And if you’re already using them, listen

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