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Podcast

EP 73: 3 Ways to Use the Facebook Pixel to Create High Converting Ad Campaigns

Blog Podcast

  Are you confused or frustrated by the Facebook pixel? The experts will simplify things and explain the three ways they use the Facebook pixel without any “scary” code talk. Join the PT crew as they demystify the Facebook pixel and explain how you can use it to track, retarget, and optimize your campaigns. IN THIS EPISODE YOU’LL LEARN: • The most important parts of the Facebook pixel so you can master them and put

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EP 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger

Blog Podcast

500% ROI from Facebook Messenger?! This is big. Listen as Molly details how DigitalMarketer used the new Facebook Ad Messenger Placement to start over 300 conversations with their fans and customers, which led to a 500% ROI in just three days! Discover how this strategy is applicable to any business advertising on Facebook. IN THIS EPISODE YOU’LL LEARN: • How to create the same Messenger ad DigitalMarketer used, which quickly led to 500% ROI. •

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EP 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

Blog Podcast

Are you having problems controlling your Facebook ads and keeping your conversion costs in check as you scale? Take back control from the Facebook ad platform using the Michigan Method, the “multivariate testing technique on steroids.” Ralph reveals how to use this strategy (and the origins of its name), so you can get the best ad results. This episode goes above and beyond the tactics discussed in Episode 69. IN THIS EPISODE YOU’LL LEARN: • How

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EP 70: 5 Facebook Ad Features We’re Using and Why

Blog Podcast

Listen in as the experts explain five Facebook ad features they’re using to drive ROI and save time. Some are new updates (like true split testing on Facebook!), and others are underutilized tools that quickly allow you to see how your business is performing. IN THIS EPISODE YOU’LL LEARN: • How to make automated campaigns that don’t waste money (« This is a perfect feature for the upcoming holidays and vacations). • The Facebook ad you

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EP 69: How to Structure a High-Converting Facebook Campaign

Blog Podcast

Have you been wondering about Facebook objectives, ad sets, and split testing? Listen in as the experts detail the campaign structure, so you can utilize the platform to get the best results for your business.    Click Here To Get The Episode 69 Transcript FREE! IN THIS EPISODE YOU’LL LEARN: • Why you should have multiple ad sets. • The first thing Molly does when testing a campaign. • The audience size “sweet spot” («

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