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Podcast

EP 42: 2 Facebook Campaign Metrics that Drive ROI

Blog Podcast

In this episode, our experts explain how you can increase your relevance score and click-through-rate on the Facebook platform. Using these metrics correctly will have a lasting impact on your campaign’s ROI – both in the short-term and the long-term. Gain better understanding and control of your Facebook ads following these simple strategies, and Facebook will reward you with better impressions and cheaper clicks. IN THIS EPISODE YOU’LL LEARN: • How to lower your cost-per-click

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EP 41: 9 Ways to Increase Landing Page Conversion Rate

Blog Podcast

Welcoming Justin Rondeau to the Perpetual Traffic podcast, today we’re sharing the 9 simple tactics you can implement on your landing page to increase conversion rates without adding additional ad spend to your ad campaign. These 9 tactics are the small hinges that swing big doors. IN THIS EPISODE YOU’LL LEARN: • The conversion tactic that applies to ALL online businesses (<< It’s also one of the most overlooked factors impacting your conversion rate). •

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EP 40: 4 Facebook Metrics Critical to Your Success

Blog Podcast

There are 4 metrics the experts use everyday to measure the success of their Facebook campaigns. In this episode, we’ll discuss how to use the metrics, and where to find them in the Facebook Ad Platform. The metrics will help you troubleshoot your Facebook campaigns, scale up and make improvements, and help you plan for the future. For all of you questioning how to track the success of your Facebook campaign, or wondering what these

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Episode 39: 5 Cutting Edge Facebook Ad Updates

Blog Podcast

Facebook is implementing new elements that will enhance audience features, and give marketers even more specific targeting options within the Ad Platform. In Episode 39, the experts talk in detail about these five new features, why they’re excited about them, and how the updates should save you time, allow you to be even more specific in your targeting, and boost your ROI. Look for Keith’s How-To Video on one of the brand new features in

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EP 38: The 4-Step Podcast Launch Strategy

Blog Podcast

In Episode 38 of Perpetual Traffic, you’ll get the exact 4-step strategy we used to launch our podcast. We’re sharing how we got started, the mistakes we made, and how we’ve made it to 430,000 downloads – that’s about 11,000 downloads for each episode! Download the slides in the podcast notes and follow along – you’ll find examples of how we continue to generate buzz for the podcast in Slides 46 and 47. IN THIS

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