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Podcast

EP 64: Donald Miller Shares 7 Proven Story Formulas for Sharpening Your Marketing Message

Blog Podcast

This week special guest Donald Miller, NYT Best-Selling Author and President of StoryBrand, joins us to explain how to create a marketing message that filters through the noise, enters the customer’s story, and connects you with your audience. Learn how you can use this easy process and gain valuable resources you can apply to any business. IN THIS EPISODE YOU’LL LEARN: • The problem most customers respond to. • The two things customers are looking

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EP 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads

Blog Podcast

Ezra Firestone joins us again this week on Perpetual Traffic, and this time he’s sharing the Facebook video funnel that sold over 84,000 units in three months (We have included his funnel in the resources section below). Ezra covers numbers, video views, retargeting, and much more. Find out how you can mimic his funnel that generated three million video views at 23¢ a view! IN THIS EPISODE YOU’LL LEARN: • The concept that has helped Ezra’s business

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EP 62: 5 Critical Changes to the Facebook Ads Platform

Blog Podcast

Join the experts as they explain recent Facebook updates, how they’re using them, what you need to be aware of, and how you can capitalize on the updates. Learn which updates can save you money, which can trip you up, and which can increase video completion rates. IN THIS EPISODE YOU’LL LEARN: • What Molly found from running tests on the newer conversion window option (<< This can save you money). • How Facebook Post

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EP 61: How to Spend Your First $100 on Facebook Ads for Local, Online, and Physical Products

Blog Podcast

Just starting out with Facebook Ads Manager? Operating on a tight budget? You don’t want to miss this episode. Molly, Ralph, and Keith each take you through their start-from-scratch approach using only $100 in Facebook ad spend in three different core industries: local or service based businesses, physical product (ecommerce) businesses, or digital/informational product businesses. IN THIS EPISODE YOU’LL LEARN: Local: The two types of ads (and the time frame) to run for local businesses.

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EP 60: All I Really Need to Know About Paid Traffic I Learned at a Kid’s Birthday Party

Blog Podcast

Whether you’re a paid traffic rookie or grizzled veteran — this episode of Perpetual Traffic will focus (or refocus) your energy on the five foundational elements of successful ad campaigns.  Molly opens the episode with an analogy that makes remembering these fundamentals a snap. IN THIS EPISODE YOU’LL LEARN: • How to apply the most critical aspect of every paid traffic campaign, the “Hook” or offer. (Get this wrong and the rest of the campaign doesn’t

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