EP 116: Ryan Deiss Breaks Down the “Before & After” Strategy of Chatbooks’ Viral Video
Join Ryan Deiss, Co-Founder and CEO of DigitalMarketer, as he explains the “Before and After” strategy that will help you reach your target audience and show them that your product will get them to their desired After state. Using a brilliant Before and After example from Chatbooks, Ryan shows you what you can do when you get this right.
IN THIS EPISODE YOU’LL LEARN:
• How Chatbooks’ ad shifts from the Before state to the After state (« Use this as inspiration so your audience is open to your marketing message).
• An ingenious way to position a product so customers understand your pricing model.
• The mistake Chatbooks makes on their homepage that’s hurting their marketing message and how you can avoid doing the same.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Watch ChatBook’s Viral Video:
Thanks for listening!
Thank you so much for joining us again this week. Have some feedback or suggestions for us? Leave a note in the comment section below!
If you enjoyed this episode, please share it using the social media buttons you see in this post.
Also, please leave an honest review for The Perpetual Traffic Podcast on iTunes! Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!
And finally, don’t forget to subscribe to the show on iTunes to get automatic updates…see you next time!