A Thanksgiving Tip To Help You Build Your Entire Business Around.
Are you giving people a reason to come visit your Website, your Facebook page, or to come into your business or call you? Do you have something to offer that would truly get somebody excited or motivated to make a connection with you? Assuming you have a product or service that delivers exceptional value to your customer, lets sit back for a second and think about what that potential customer or client may be thinking about right now.
I assume your product or service is a vehicle to help your ideal customer accomplish something. You own a gym that helps people look better, feel better, and become healthier. You are a photographer who helps people create cherished moments that last forever. You are a coach or consultant who helps people achieve their goals financially, personally, or with their business. You are in a service business and you help people when they need their heater fixed, carpets cleaned, or rats removed right now! You are in a professional service where you help get people out of sticky situations, get them through tough times, or maybe help them with large financial transactions and decisions.
PLEASE REMEMBER THIS ONE THING: Your potential “customer” is not looking for a gym, a photographer, a consultant, pest control, a carpet cleaner, an attorney, or a CPA. They are looking to solve their problem, relieve their pain, accomplish a goal, or fulfill a passion.
If you want to get as many long-term customers you possibly can (notice I said “long term”) you need to cater to these motivations before you do anything else.
People are not looking to buy a drill they are looking to drill a hole.
So how can you help this person achieve their goals and obtain them as a customer at the same time? You do this by offering them something of EXTRAORDINARY value for FREE when they visit your website, your Facebook page, your business, or any other online channel applicable.
If you have a great offer to help cater to the inner motivations of your potential customer than you are starting the game with a chance to win. From here on out it will be up to you to continue building that relationship with this new prospect in your pipeline. Give them an irresistible offer, begin building trust, building up your authority, and building rapport. Over a period of time this person WILL BECOME A CUSTOMER, he or she will spend more money than the one and done customer, and he or she will refer many other customers to you or your business along the way.