A Thanksgiving Tip To Help You Build Your Entire Business Around.

Are you giving people a reason to come visit your Website, your Facebook page, or to come into your business or call you? Do you have something to offer that would truly get somebody excited or motivated to make a connection with you? Assuming you have a product or service that delivers exceptional value to your customer, lets sit back for a second and think about what that potential customer or client may be thinking about right now.

What are her fears and frustrations?  What is he motivated by? Is there a problem they are trying to solve?  Is there an underlying passion your service or product can help fulfill?

I assume your product or service is a vehicle to help your ideal customer accomplish something.  You own a gym that helps people look better, feel better, and become healthier.  You are a photographer who helps people create cherished moments that last forever.  You are a coach or consultant who helps people achieve their goals financially, personally, or with their business.  You are in a service business and you help people when they need their heater fixed, carpets cleaned, or rats removed right now!  You are in a professional service where you help get people out of sticky situations, get them through tough times, or maybe help them with large financial transactions and decisions.

PLEASE REMEMBER THIS ONE THING: Your potential “customer” is not looking for a gym, a photographer, a consultant, pest control, a carpet cleaner, an attorney, or a CPA.  They are looking to solve their problem, relieve their pain, accomplish a goal, or fulfill a passion.

If you want to get as many long-term customers you possibly can (notice I said “long term”) you need to cater to these motivations before you do anything else.

People are not looking to buy a drill they are looking to drill a hole.

So how can you help this person achieve their goals and obtain them as a customer at the same time?  You do this by offering them something of EXTRAORDINARY value for FREE when they visit your website, your Facebook page, your business, or any other online channel applicable.

If you have a great offer to help cater to the inner motivations of your potential customer than you are starting the game with a chance to win.  From here on out it will be up to you to continue building that relationship with this new prospect in your pipeline.  Give them an irresistible offer, begin building trust, building up your authority, and building rapport.  Over a period of time this person WILL BECOME A CUSTOMER, he or she will spend more money than the one and done customer, and he or she will refer many other customers to you or your business along the way.

 

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Comments

  • http://www.web101marketing.com/ Tom Parker

    Great advice Keith! Free valuable content is a great way to get visitors to your site, and then to trust you as an authority, as you said. I’m working on doing more of that on my websites, including a couple of ebooks, and blogging.

    For me personally, I don’t purchase a book, or ebook, or educational videos, if i can’t get some of the content free, so that I know what to expect.

    I think more and more this has become the ‘expected’, or standard practice that site visitors are looking for.

    • http://www.DominateWebMedia.com Keith

      I agree with your comment about wanting to “get some of the content free” to try it out to know what to expect. This is obviously very common – just look go to Amazon and look for books or ebooks. They let you sample a chapter or two before you decide to purchase…

  • http://digitalrenewal.com Trisha Dingillo

    awesome Awesome! Keith. I will be watching this video over and over again as I come up with a game plan for my web design business. Im shooting for helping companies do a better job at marketing on their website, but Im just not there yet. Do any offers come to mind to help a web designer promote their business? If I have to make another how to use wordpress tutorial, I might stab myself in the head :D

    • KeithKranc

      Thanks Trisha I’m glad you enjoyed the video! For your business doing a free website analysis seems to work pretty well. You could offer some type of “Free 7 point website inspection” that people could sign up for on your site by filling out a form. And your inspection could revolve around the most basic, but most important mistakes most businesses make with their web design: Too big of a header, not a clear call-to-action above the fold, no opt-in above the fold, etc…

      • http://digitalrenewal.com Trisha Dingillo

        Great Idea! I knew you’d have one. I will start implementing TODAY! I soon realized you had your own website company in the works. Awesome stuff there, great name too! RoiWebSiteDesign.com One thing though, your ‘Instant’ prices are TOO LOW hahaha :) Do you have a systematized way of collecting content from the client. Maybe hire a writer? I find thats the ONE thing that holds many agencies up on their turn time.

        • KeithKranc

          Hey Trish! Sorry I didn’t reply sooner but had the holidays and the flu hit us hard. There’s a method behind the “Instant” pricing – the custom design pricing will be MUCH MUCH higher. And that pricing is definitely a test pricing as a front end offer – if you email me at keith@dominatewebmedia.com I’d love to chat more about all of this with you!

          • http://digitalrenewal.com Trisha Dingillo

            Sorry to hear that you were ill for the holidays :( so unfair. Im pretty sure theres a method to your madness! I’ll send you and email!

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