This Strategy uses a Modular System to quantify leads, move them along the customer journey during a 5 Level Process. There are several ways discussed to utilize ad types, sequences and Facebook Messenger to get the sale.
EP 151: A Holistic View on Ad Spend
IN THIS INSTALLMENT YOU WILL LEARN:
- Multiple touchpoints are used in this System.
- Audience segmenting and combinations are pert of the process.
- Specific product views can be segmented, too.
- Re-targeting happens more than once during the System process.
- Customer testimonials are important to overcoming objections.
- Pixels are your monetizing friends!
- Don’t overlook re-orders and cross sells in your strategy.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads
Tier11 Facebook Page (Message “image” to get the Ecommerce Amplifier graphic)
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