Our Guest Panelist is Andrew Foxwell of FoxwellDigital.com. We explore Facebook’s Analytics, how it differs from Google Analytics and why both beginner and experienced marketers need to learn how to use Facebook Analytics.During the discussion there is reference to “ESG”, which Facebook uses for Event SOurce Group. Here is the link to Facebook’s explanation of the topic: https://www.facebook.com/help/analytics/1387547017939527?helpref=hc_fnav
EP 152: Facebook Analytics – Marketing Informed by Data
IN THIS INSTALLMENT YOU WILL LEARN:
- What is Facebook Analytics and how people are using it.
- A view of the Customer Journey
- A holistic approach to how it all fits together
- A Step by Step User Guide
- Where to begin
- Turning Data into Action
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
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