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Ep 153: Google’s Artificial Intelligence Will Change the Future of Your Business

Blog Podcast

Artificial Intelligence A.K.A. Machine Learning

Learning this technology will change your business! Artificial Intelligence used to mean spies and cloak and dagger intrigue…no longer! Mike Rhodes of AgencySavvy.com is our guest to share Google’s advances to make your business show the Right Ad to the Right Person at the Right Time   – Profitably!

IN THIS INSTALLMENT YOU WILL LEARN:

  • What is Google Artificial Intelligence? What does it mean?
  • The Google Ad Pyramid: Bidding, Targeting and Advertising
  • How Google uses 70 million points of data every time someone searches on Google
  • Why all of this is happening NOW
  • Google’s power will win the bidding options on the campaign level
  • Coming Soon: Shopping Campaigns Goal Optimized
  • You must know how to flush out the messaging
  • Get ready to get really really good at writing persuasive copy!
  • Responsive Search Ads
  • Start thinking about your Data Strategy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

AgencySavvy.com/pt

Ultimate Guide to Google AdWords

The Four Scott Galloway

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