EP 154: How Long Is Your Customer Journey?
The TOP 1% are Worth as Much as the Bottom 50% Combined!
In This Installment You Will Learn:
- Strategy and Messaging must align with different points in the Customer Journey
- How many Touchpoints do you really need?
- Old Leads don’t act like New Leads
- 2 Sobering Stats
- Data cannot fix a bad message
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Ultimate Guide to Google AdWords (free book plus shipping)
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!