EP 95: Facebook’s New Analytics Dashboard (And Why Your Tracking Is Off)
Have you ever been confused by the results of your Facebook campaign or frustrated by Facebook’s analytics dashboard? You’re not alone.
Andrew Tweito, CEO of FunnelBoom, joins the experts to offer clarity on how to get the real numbers of your Facebook ads so you can accurately judge the success of your campaigns.
IN THIS EPISODE YOU’LL LEARN:
• How Facebook tracking works, how accurate is it, and why you may have conflicting numbers (« Understanding this will help you better use the Facebook analytics dashboard to your advantage).
• The new Facebook feature that promises to solve tracking issues and offer insight into the data behind your campaigns.
• How to avoid and what to do about the Facebook analytics “wild goose chases” that suck up your time and other resources.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Episode 47: Facebook’s New Conversion Pixel: What You Need to Know
Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads
Andrew Tweito’s Facebook Ad Measurement and Mastery 2017
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