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EP157: Facebook Transparency & Having an Unknown Name is Good

Blog Podcast
 After Cambridge Analytica’s moment in the spotlight, the Facebook pendulum has swung waaay back!
Sure enough, Facebook’s Transparency has made Bush’s Baked Beans a political topic! But for almost all other Facebook advertisers, the Transparency initiative means fantastic opportunities to see what your competitors and the big brands are doing in their Facebook campaigns. You can create your own actual FAcebook ad swipe file for ideas and creative ways to present your products and services.

 

In This Installment You Will Learn:

  • The new tool that gives you unprecedented access to your competitors’  campaigns and ads
  • Why NOt having a well known name is a very big deal!
  • Why Flex Targeting may get too granular
  • Different people react to different hooks: Variety is your friend

LINKS AND RESOURCES MENTIONED IN THIS

EPISODE 08: AD TARGETING: PUT YOUR OFFER IN FRONT OF THE RIGHT PEOPLE

EP 87: 3 STEPS TO FINDING THE PERFECT AUDIENCE FOR YOUR ADS

EP 144: WHY THIS IS STILL THE BEST TIME TO BE A FACEBOOK MARKETER (PLUS… INSIGHTS FROM FACEBOOK’S NYC OFFICE)

Newsroom.Facebook.com

 

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