EP 126: BREAKING: New Facebook Ad Features and How to Leverage Them
The Facebook advertising landscape has changed — again.
Join the Perpetual Traffic crew as they give you a pro advertiser’s view on the new features you should be using and how to use them.
Plus, Keith has an exciting announcement about something he’s working on with Perry Marshall!
IN THIS EPISODE YOU’LL LEARN:
• Supercharge your Facebook marketing by connecting 750+ tools that can now connect to Facebook Messenger (« Listen up if you use webinar software, CRM’s, or email software).
• A simple ad objective change that helps to guarantee that your prospects are consuming a piece of pre-engagement content (« This feature has been around for about 6 months, but we’ve just figured out a profitable way to use it).
• Two new ways (Lowest Cost and Target Cost) to bid on Facebook Ads. Target Cost could be a real game-changer.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
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