Are you a business, manager or entrepreneur looking to get more traffic, leads and sales for your business? If you are then Facebook PPC may be one of the best sources of high quality leads or traffic to your website for Facebook page.
Facebook advertising is still in its infancy stages, what some would call “the wild wild west”, similar to where Google Adwords was back in 2003-2004 when people were making a killing running Google PPC campaigns. Currently there are over 850 million active users on Facebook, with over 490 million users logging on every single day. These people spend an average of 23 minutes a day on Facebook, they have an average of 130 friends, attend 4 events per month, and connect with 16 businesses per month.
There’s a good chance your customers are on Facebook, connecting with other people and businesses every day.
How To Reach 850 Million People in 10 Minutes
How do you reach these potential customers or clients? The fastest way to reach these people is by running strategic Facebook PPC campaigns targeting your ideal customer or their interests. If you have a product or service where there isn’t an expected or understood price (ie. People can find your product on Amazon or at Walmart) then there is a good chance that you will be able to run Facebook PPC campaigns and get a positive ROI.
Is Your Business Ripe for Facebook PPC?
Do you have a brick and mortar business where people have to walk in the door to your business? Do you offer professional services, advice or consulting? Does your business, or the majority of your ideal customers tend to have strong beliefs in a social group, religious sector, or any other group? Do you put on events or special functions?
If you said yes to any of the above scenarios then your business is ripe for Facebook advertising. If your business does not lie in one of those categories then you may not get a positive ROI directly from running a Facebook PPC campaign, however the amount of knowledge you will learn about your ideal customer’s wants, needs, desires and frustrations could be priceless in your long-term profitability and overall success.
If you would like to learn the basics of Facebook advertising and how you can get a campaign up and running in 10 minutes I have a great free video series on how to set up your Facebook Advertising account, advanced targeting, advanced bidding and pricing strategies, image and copy selection, and more. To get access to the free series just enter your contact information below and you will get the trainings sent directly to your email inbox.