Facebook did it again. Whether you like it or not Facebook business pages are getting a complete overhaul and the new look will become permanent March 30th, 2012. (if you’re reading this after March 30th then welcome to the new interface:-)
There may be a lot of talk out there about how this will affect Facebook and how this will affect business on Facebook, but try not to buy into the hype – just focus on your business and how you can take advantage of the new changes.
Facebook is still going to be the #1 social network and will be responsible for driving tons of high quality traffic to your site or your business, if not more than before.
I have made a few videos below explaining how the new Timeline format is laid out, how to use Timeline for business, how to install a custom Facebook landing page with Timeline, and how to integrate other social media channels like YouTube and Twitter. I will be adding future videos with more updates so please bookmark this post for further reference and subscribe to my YouTube channel to make sure you get those updates as they come out:)
This video is the introduction to the new Timeline for Pages and the video will walk you through how to use Facebook timeline for business pages and some of the most important elements and aspects you need to understand.
Facebook Timeline Landing Page
Yes it is true – you can no longer choose a default landing page for new visitors to land on. This is a bummer because having a landing page helps to better engage your audience and encourage new visitors to “like” your page initially.
However, you can still create a custom landing page that you can set up to have most of your new visitors land on. Plus with the new format it is easier to encourage visitors on your wall to go to your custom landing pages. (this is actually better than the old format for when you are creating new campaigns, events and offers, and you want your existing audience to visit your custom pages (or apps like they are called now)
Whether you are using Facebook Advertising, YouTube, sending traffic from your website, offline marketing, or any other type of marketing, you can direct all of your traffic to a custom landing page designed to represent your brand effectively. You can automatically build your subscriber list and convert these visitors into paying customers.
HTML To Show an Image (image must end in .jpg or .png)
HTML To Show an Image and Make it Clickable (and open in same window)
<a href="http://www.facebook.com/yourfacebookpage"><img src="http://www.yourimagelocation.jpg"></a>
HTML To Show an Image and Make it Clickable (and open in a new window)
<a href="http://www.facebook.com/yourfacebookpage" target="_blank"><img src="http://www.yourimagelocation.jpg"></a>
The About Area
The first part of the About section will show up right below your cover photo image on your wall, so it is very important to have a good tag line here along with a clickable URL to your website or landing page you may be driving traffic to. This is the only space near the top of your wall where you can have a clickable link on display so make sure you have your site visible here.
How To Add YouTube, Twitter and Pinterest To Your Page. How To Have a Pointed Arrow To Your Main URL.
Big Tip Discussed In This Video: Anyone can text “fan ‘username’” to 32665 and they automatically become a fan of your page. Example: “fan dominatewebmedia” to 32665. (32665 is Facebook’s main text number)
Awesome Photo Editing Tool - Pixlr Free and MUCH easier to use than Photoshop
*Try using Keynote or Powerpoint to edit videos! It is a Great shortcut!
- Create an image inside Keynote than click command shift 4 and you can take a screenshot of your image. You can also use Jing, Skitch, or Snaggit to take a screenshot of the area you want for your image.
- Fotolia (Cheaper than iStock photo and great images!)
- Stock.xchng (Free stock photos! Not great though…)
*I Will Be Adding More Videos and Content To This Post
- I will be adding more videos, resources and videos to this post so please bookmark for further reference.
- If you have any questions you would like me to explore please comment below.
*Embrace the new changes and stand out from your competition!