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EP 131: Is Your Facebook Ad Campaign Underperforming? Not Getting Impressions? Do This

Blog Podcast

 

Imagine, your Facebook ads are running smoothly. And then, suddenly, without warning, reach and impressions decline and cost per acquisitions start creeping up. What do you do?

When this happens, the experts use five troubleshooting tactics to turn this around, reduce costs, and improve ROI. Listen to learn why your Facebook ads may not be delivering.

IN THIS EPISODE YOU’LL LEARN:

• Get technical insight to gain an in-depth understanding of how an individual Facebook ad is performing and why it may be failing.
• Why you may want to avoid being promotional in your ads (« And what you should do instead to encourage impressions and audience engagement).
• If your ad begins to “tire,” simply do this to “freshen” and reset it.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The Five Tactics to Troubleshoot:

  1. Low Relevance Score with High Negative Feedback
  2. Too Much Text
  3. Need to Generate 50+ Conversions Per Ad Set Per Week
  4. Too Much Audience Overlap
  5. Older Ads

Text Overlay Tool
The 2 Biggest Keys to Winning on Facebook and Instagram in 2018 with Keith Krance
4 Lessons Learned from Running 1,573 Facebook Ad Campaigns in 4 Years
Episode 129: How Digital Marketing Will Change: Predictions for 2018
Episode 95: Facebook’s New Analytics Dashboard (And Why Your Tracking Is Off)
Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns
Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]

How to Find Post Details:

Post Id Page Posts in Ads Manager
Paste Post ID Number
Learn the Post Details

How to Find Audience Overlap:

Audiences in Ads Manager
Select Audiences to compare
Learn the Audience Overlap details

Thanks for listening!


Thank you so much for joining us again this week. Have some feedback or suggestions for us? Leave a note in the comment section below!

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Also, please leave an honest review for The Perpetual Traffic Podcast on iTunes.

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