EP 68: 3 Elements of High-Converting Video Ads
In the previous episode, the experts examined the Why of video ads. Now, the PT crew will explain the How of video ads by detailing: the specifics of producing your video campaigns, the three key elements to creating winning video ads, as well as new Facebook video features and how to use them to your advantage.
IN THIS EPISODE YOU’LL LEARN:
• The video format Dominate Web Media is seeing a 30-50% increase in ROI.
• The effective video ad strategy for short video ads of 30-60 seconds (<< This can get your message across without people hitting “unmute”).
• How to make your video ads shareable.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
EP 68 Transcript PDF
Contagious: Why Things Catch On by Jonah Berger
The Wizard of Ads by Roy H. Williams
Youtility: Why Smart Marketing is About Help Not Hype by Jay Baer
Squatty Potty video
Episode 62: 5 Critical Changes to the Facebook Ads Platform
Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads
Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads
Thanks for listening!
Thank you so much for joining us again this week. Have some feedback or suggestions for us? Leave a note in the comment section below!
If you enjoyed this episode, please share it using the social media buttons you see in this post.
Also, please leave an honest review for The Perpetual Traffic Podcast on iTunes! Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!
And finally, don’t forget to subscribe to the show on iTunes to get automatic updates…see you next time!