EP 114: How Big Brands Spend Their Facebook Ad Dollars — Featuring Andrew Foxwell
Learn how the branding giants do it.
Join the experts and special guest Andrew Foxwell of Foxwell Digital to learn how to run your Facebook marketing like a major brand.
Hear the digital advertising strategies, including how to combine brand and direct response advertising, that Andrew’s learned from handling over $10 million in ad spend for brands like the Grand Ole Opry so you can apply these tactics in your own business.
IN THIS EPISODE YOU’LL LEARN:
• A strategy to add to your direct response campaigns to generate more leads and sales (« Hint: It goes on the top of your marketing funnel).
• The simple Facebook attribution tactic, that a lot of people don’t do, that can make measuring your Facebook campaigns so much easier.
• Why looking at your Facebook objectives can help you avoid an issue at the lower part of your funnel (« This will help you reach different segments of your audience).
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