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EP 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

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episode71

Are you having problems controlling your Facebook ads and keeping your conversion costs in check as you scale?

Take back control from the Facebook ad platform using the Michigan Method, the “multivariate testing technique on steroids.” Ralph reveals how to use this strategy (and the origins of its name), so you can get the best ad results. This episode goes above and beyond the tactics discussed in Episode 69.

IN THIS EPISODE YOU’LL LEARN:

• How to test multiple Facebook ad methods at once, so you can find the perfect ad as you scale.
• How you can avoid ad cannibalization and audience oversaturation when using the Michigan Method.
• When to “starve your ponies and feed your stallions” so you get results fastand don’t waste money.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale
Episode 69: How to Structure a High-Converting Facebook Campaign
Episode 70: 5 Facebook Ad Features We’re Using and Why
Keith’s $1 Trial for Facebook Ads University (for the webinar)

Thanks for listening!

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