EP 104: Is Retargeting Dead? Ryan Deiss’ Thoughts on Google’s New Ad Blocker
Digital marketing as you know it is about to change. Early next year, Google will roll out an ad blocker through Chrome and that has a lot of marketers wondering how this will impact their retargeting campaigns.
Ryan Deiss, Founder and CEO of DigitalMarkter, joins the experts to discuss what the new ad blocker means for marketers, how you should react, and how you should prepare.
IN THIS EPISODE YOU’LL LEARN:
• Who the Google ad blocker will have a big impact on and who it won’t affect (« and what this means for your campaigns).
• What the ad blocker likely means for future digital marketing trends and strategies (« and how you should prepare).
• Why the experts aren’t panicking about the ad blocker and why you shouldn’t be either.
Thanks for listening!
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