DOMINATE WEB MEDIA

  • MORE TRAFFIC
  • • MORE GOOD WILL
  • • MORE SALES

EP 137: How to Optimize & Scale Your Facebook Ads with Split Tests & Dynamic Creative in 2018

Blog Podcast

If you’re looking to optimize and scale your Facebook ads, there are two ways to test on Facebook right now: split testing and dynamic creative.

Join us as we share guidelines on how to use them, the results and pitfalls we’ve experienced when testing them, and the great takeaways that lead to scaling campaigns far better and far easier—all while being Facebook friendly!

You’ll learn the latest strategies and best practices with using dynamic creative and split tests on Facebook, so your ads don’t compete against each other and so you can lower your cost per acquisition.

IN THIS EPISODE YOU’LL LEARN:

• The new tool that lets you effectively split test your Facebook ads on a much smaller budget.
• How we cut our cost per acquisition from $30 to $9 on one Facebook campaign.
• The reason you should continue running a Facebook ad, even if it “loses” a split test.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns
Episode 136: Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers
Facebook Dynamic Creative

Screenshots from Ralph:
Split testing in Facebook
Split testing in Facebook
Google Analytics results from split testing in Facebook

Thanks for listening!


Thank you so much for joining us again this week. Have some feedback or suggestions for us? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see in this post.

Also, please leave an honest review for The Perpetual Traffic Podcast on iTunes.

Comments

play
book

Download the 7-Step Facebook Fast Start Checklist FREE

Send It Now