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EP 140: How to Scale Your Ad Spend (…And Other Questions Live from Traffic & Conversion Summit 2018)

Blog Podcast

Join us in the second part of this special episode as the experts continue to answer questions from Traffic & Conversion Summit attendees, live from the Summit!

Discover what you need to know in order to scale your ad spend, why you need to be using interest-based targeting in addition to lookalike audiences to scale (and how they compare), and how to come up with a Lead Magnet to capture the attention of a new source of cold traffic.

(Missed Part 1? Listen to it here.)

IN THIS EPISODE YOU’LL LEARN:

• What you need to know to scale your ad spend and take your business to the next level.
• The best way to test creatives for multiple ad sets and audiences.
• Why you need to use interest-based targeting (and not just lookalike audiences).
• Learn which new techniques and technologies marketers should be excited about in 2018!

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 133: 3 Ways to Scale Your Facebook Traffic
Episode 134: How to Follow Facebook Messenger Terms of Service in 2018 [Part 1 of 2]
Episode 135: How to Follow Facebook Messenger Terms of Service in 2018 [Part 2 of 2]
Free ManyChat Messenger Marketing Course

Thanks for listening!


Thank you so much for joining us again this week. Have some feedback or suggestions for us? Leave a note in the comment section below!

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