How to deliver well-targeted content to your fans and turn them into customers WITHOUT paying “Facebook Stupidity Tax”
- 00:01 – Keith on the “Facebook Stupidity Tax”
- 00:57 – Two Strategies to Get Likes (That Don’t Work)
- 01:54 – Fans vs. Customers
- 03:19 – Targeting Capabilities
- 04:19 – How Well It Works
- 05:29 – Track EVERYTHING
- 06:19 – Consistent Growth of Page Likes
- 07:04 – Non-Targeted Fan Bases
- 07:40 – Driving Content to Targeted Fans
- 09:04 – Use Smart Strategies
- 09:44 – High Value, Low Budget
- 10:19 – Don’t Pay Facebook!
- “Facebook Fraud or Facebook stupidity Tax?→ “[Click To Tweet]
Keith Kranc offers a video response to Veritasium’s YouTube video “Facebook Fraud.” In it, he explains why some of the things that veritasium criticizes actually amount to a waste of money. There are definitely more than just two ways to obtain likes. Watch this video to learn how to legitimately earn likes and attract fans and customers without paying a Facebook “stupidity tax.”
Hey this is Keith Kranc and I like to talk about a video that’s going around the internet right now called “Facebook Fraud”. This is a video done by “Veritasium” and it was a very well done video but I want to talk about a few things in this video that we call in kind of the Facebook insider circle as “Facebook Stupidity Tax”.
This is a phrase that Perry Marshall kind of originally coined a few years back talking about “Google stupidity tax” and what this is when people use strategies that unknowingly are strategies that end up kind of throwing money down the toilet and the examples in case that he use in this video are doing exactly that. Now I’m going to make a few points and I’m going to touch on some of the great points he made in this video and why they’re true and they have definitely cause an issue and how can you kind of help get around that and help alleviate those problems if that has happened to you and you got a page that’s kind of set up that will touch on that at the end of this video at this second here.
First of all, he talks about two strategies to get more likes to your Facebook page. And he says one strategy is using click farms which they didn’t do in this case and the other strategy is to use Facebook’s page like suggested tool. First of all those are not the only two strategies to get page likes, those two strategies fall under the category of “Facebook Stupidity Tax”. Those are strategies we have never ever thought in the last 3, 4, 5 years we’ve been running Facebook ads and teaching Facebook ads. What we teach is when you want to build fans, yes there are fan generating campaigns that you can do, you know click like if you love golf or something like that, as long as it is highly targeted, you can build a very large fan base, very highly targeted and loyal fan base that you can eventually sell products too and stuff but that’s one tiny little strategy and that’s completely really beside the whole point. If you have a business, if you’re an entrepreneur, if you’re looking to start a business, looking to grow your business, if you have a brand, you can’t be thinking about getting fans, how many fans you have. You have to think about how many new customers can I get, how many new subscribers can I get, how can I sue Facebook to put a dollar in and pull $2 or pull out a $1.50, or put a dollar in and pull out $5 or $10? This is how you want to be thinking if you have business and this is what we are doing right now. Yes there’s a lot of business out there that are not doing this, getting fans should be a collateral benefit. Yes there are fan generating campaigns you can do or you can build fans and you can build new subscribers and you can build customers kind of all simultaneously, but as I will show you here in a second, it’s not about building fans and if you do this right, you have gold mine that’s something never really been around, really been available to a business, the average business without a huge advertising budget, the targeting capabilities are something we’ve never really had before or we can target base on their likes and interesting whether at offline spending, stuff like that.
But let’s take a look what I mean here. You think about running campaigns like this where you reach a hundred thousand people with the reach, 5,000 clicks, 2,800 conversions; these are new subscribers’ okay, .36c per conversion. So a thousand dollar spent, 2,887 new leads and tons and tons of new fans along the way, okay? Things like this, spending $500 and getting 555 new leads that a percentage of those turn into new customer. Oh yeah, and by the way right below that 555 leads is 454 new page likes Do you think those people are targeted? These are not click farms, these are not using Facebook suggested page like strategy, these are you taking control of your business and targeting your exact ideal target audience and turning them into subscribers and fans, and eventually customers. In this situation, look at this, 44,000 fan page, no ads and people buying t-shirts right off their Facebook page, this is small amount. So there are people out there making $10,000, $20,000, $30,000 a month just building up a fan base of targeted fans and selling small product services, t-shorts to those new fans.
This is what I’m talking about. “I’ve never seen a more simple way to build up a fan base of people that you know like a certain topic. We have over 11,000 very active fans, yes they don’t have a million fans but they’re very targeted because they use the right strategies instead of the wrong strategies like they use in that video. I was amazed at how the first time we posted a product for sale, our fans scooped it up. This told me that we were doing something right. The best part about it is we spent about $400 building our fan base and we made thousands of dollars from this ad spend.” Or this one from Justin, an email to me. “Hey we did $1.2 million in our recent launch. 12,000 of those opt-ins, so the leads came from Facebook ads at an average of $1.00 per opt in.”
What you need to be thinking about is if you’re running Facebook ads, you need to be looking at reports like this and looking at tracking, we track everything okay? This is the kind of reports you can look at if you’re not running into Facebook stupidity tax. You can literally track things like “Cost per Add to Cart”, “Cost per Registration”, “Cost per Lead”, the amount of leads and amount of sales. To always track the amount of fans, engagement and reaching all those types of things which we do but those things are benefits. You can track cost of $4 to get a new customer, a customer needs 74c to get a registration, in this case $1.63 to get a new lead. You can track all this stuff in Facebook and if you’re doing Facebook ads right, you’re looking at those measurable. You’re not doing stupid tactics like Keith talks about in this video.
So if you look back, in this page alone here is, this is the actual Facebook page. They only got 9,000 fans but if you look in here, they had about 1,000 back in November but when the Facebook ads started running and in the Facebook ads all we’re doing is basically promoting some existing high value content, they do videos on their blog and driving traffic to a great free content and then they can move in to a funnel and eventually sell a product through service. But you see this, this the page likes, consistently going up, consistently going up, and consistently going up. These are highly targeted fans, okay? Not fans that Facebook just picked out of the blue, these are fans that we have control of and yes, you can have control of this Facebook.
I want to touch on a couple of points he made in that video that some people might have already got their selves in trouble with. If you’ve already build up a huge fan base of fans in other countries that are not targeted, then yes he is absolutely right. What happens is you’re going to lose some of that organic reach because when you post a status update, if there’s a small amount of engagement based on the percentage of your fans, then they end up not showing that and they end up wanting you to advertise and its vicious cycle, definitely can be an issue. So if you’re in that boat already, a couple of things that you can do, first of all, one little tip that you can do is if you go to your Facebook page and you’re going to make a status update or a post for example “I love my fans” then you can do, you can go to this little target thing right here and you can target those that post a d you can add targeting and you can just add your own country like location here, English speaking only if that’s your language, United States or Canada, whatever you’re kind of countries are you can add those right up here So then it will much more targeted to begin with. Yes you can still have issues with a lot of those fans that are not targeted and they are within your country, that’s really, really going to help but like I said before, what you can do is as if you want to get your post out, yes you might have to spend a little money, and Facebook, they’re not showing business pages put like they sued to anymore, just the name of the game, you have to pay the play a little bit but if it cost you $5, $6, $7 to get your message out to all of your existing fans or all of your highly targeted fans that you want to see your message, and maybe some of those are fans that are not real true fans but it will only cost you $5 or $10, is it worth it? My opinion of this is because specially if you put up great systems on your website to turn those visitors into leads and the subscribers and a lot of the strategies that we talked about in our other trainings, yes you can have an issue there. First of all though, if you don’t have that problem just don’t do those strategies. Do the things that we teach, do the smart fan building strategies or use your Facebook page to promote or amplify your high value content. If you have high value content and you’re amplifying that with Facebook, you’re going to get a lot of fans, they’re going to like your page and they’re all going to be very targeted and they’re going to be loyal fans and you can always have systems in place to build a relationship with them and move them back into your email list or you customer database or into your business if you’re breaking more to business. But you need to think about Facebook as a tool to get your business out in front of your exact ideal target audience because the targeting is so unbelievably amazing and then have high value content and then have systems to move those folks into your kind of sales process, become hotter leads, eventually customers and then returning customers. Facebook’s great for that if you know how to run, re-targeting that or fan only ads, and these are really, you can have really, really low budgets doing this kind of stuff.
So please, don’t pay Facebook, it’s Facebook’s stupidity tax. Learn how to do the right strategies, take control of your business, tap into Facebook, don’t be afraid, don’t run away from Facebook unless you have a business that you don’t want to grow. If you have a business that you want to grow, separate from your competition a little bit, then you need to get through this frustrations and start tapping into this because this is something that’s never been around and a hundred years of commerce, it’s like TV advertising back in the 1950’s except you don’t need $20,000 to do a TV by or radio by, you can actually get in front of them for 20, 30, 40, 50 cents at a time.
So it’s really powerful so please just learn how to do it right, don’t get frustrated and I’ll talk to you soon.
Learn How to Utilize Facebook’s Brand New Secret Weapon to Deliver Targeted Ads to Your Site Visitors
- 0:01 – Facebook’s Most Recent Enhancement
- 0:15 – What is Re-Marketing?
- 1:17 – How to Use Facebook Power Editor
- “Did you know Facebook has its own re-targeting tool now? Check out how it works here→ ” [Click To Tweet]
- “Keith Kranc intros Facebook’s new re-targeting tool in this video. Check it out→ ” [Click To Tweet]
- ” Keith Kranc demonstrates how to use Facebook’s latest secret weapon for targeted ads. Click here–>” [Click To Tweet]
Watch as Keith Kranc of Dominate Web Media demonstrates how to use Facebook’s in-house re-marketing tool. The need for third-party apps for re-marketing is over. Facebook takes care of that itself now. Learn how to use this remarkable new tool that sends targeted ads to your visitors and create higher-converting invisible list.
To receive your complete FB Ads Checklist, Click Here.
Hey this is Keith Kranc from Dominate Web Media and I’m super excited about Facebook’s most recent enhancement, okay? Facebook recently launched their own retargeting or remarketing platform.
I’m not going into detail too much what it is but basically what remarketing is if you don’t know what it is, it’s as if somebody lands on your website or your blog, the system, Facebook in this case or maybe AdRoll or Perfect audience or one of the other companies, well basically kind of leave a “cookie”. It’s a piece of a basic code on their browser. So when they leave your website and then go off to like weather.com or in this case maybe Facebook.com, you can now have an ad that shows up that’s only showing up to visitors that have visited your website, so we call it an “invisible list”. So it’s really, really cool and it’s the highest converting, relay type of ads you can never do.
So the point is Facebook now has their own. Instead of having a third party like AdRoll or Perfect audience where the ads sizes and placements are restricted, we can now do that with Facebook. So via Facebook’s power editor, I’m going to show you how to do it here, you can now do retargeting and have access to all the different ad formats like link post ads, video ads, image ads, Facebook offers, etc., etc. So let’s go ahead and take a look on how to do it.
In order to do this, you really need to be inside the power editor. If you don’t know how to download the power editor, you basically need to be in Google Chrome and on the left side of your ad manager, it’ll say power editor and you can just click on power editor and it’ll download it and then you’ll have access on power editor. I’ve got other trainings on the power editor that you can get access to in all my courses but right now. Once you’re in the power editor, basically what you do, and now remember this is a brand new system so this is going to be changing and I’ll be providing updates to this but I just want to get this alter and you know. Basically, you go down here and you go to “Create Audience” and now you’re going to “Custom Audience”. So what you’re going to do is you’re going to basically create custom retargeting audiences. See how it says “Custom Audience from your Website”?
Now, if you don’t have this option available yet, don’t worry, you will soon, it’s just haven’t rolled out to you yet. So what you’re going to do now is you’re going to hit, you’re going to click this, and then it just says “Remarketing is a tactic for identifying people who took specific action to your website” etc., etc. And what you’re going to have to do is you’re going to have to check tick box and then you’re going to have to “Create Web Remarketing Pixel”. So, this is the pixel of those in your website. So I’m going to click on “Create Web Remarketing Pixel”. Now, ”Copy the code below and paste it between the head and the head in the webpage where you want to track conversion.” Now, what you do is you copy this code, okay, copy and then that, you’re going to give that to your developer and if you have a spot, if you have a WordPress site or certain types of sites, you should be able to put it where it goes “Site Wide” and then you’ll want to put this pixel there so it goes out to the entire site, you can also put on specific individual pages too. And so now, we’re going to hit “Create Audience”. Now what you can do is you can just go ahead and name your audience. I can name something like, this isn’t my ad account here, this is another test account that we use, but I could put something like “Dominate Web Media Entire Site”. And then like you can put a description there and then I can put the URL here, so I could put “http://www.dominatewebmedia.com”. What I could do here is I could put URL, domain or path and if I wanted to I could select domain and so I’ve got the whole domain in here and then I’m going to go ahead and put “Contains Any”. What this is, is like you basically you kind of create your list. So I’m going to keep it on “Contains Any” and in the “Last 30 days”. I can change this from basically 0 to 180 days, 180 days is the max which means if somebody visited my site 170 days ago, well from today, it doesn’t go backwards, from here on, they’re going to start tracking visitors. If I put 180 days in here that means I can be tracking visitors over the next 6 months, the next 5 months, and not doing anything and then 5 months from now I can create an ad campaign that shows only to the people who have visited over the past 5 months. I can set this any time I want and now what I can do is I can, you can get creative here, you can create different lists.
For example, you want to create a list, a separate list for your landing, for your thank you page. If you have an opt in like an offer, and then on the thank you page you want to create a list inside here, so you’re tracking visitors that land on that thank you page. You might run a campaign targeting visitors who landed on your blog but did not, but you’re not going to target people that landed on the thank you page. I’m not going into details on how to create a campaign here because this is so brand new, I’m not even collecting visitors yet but I’ll be making an update to this, don’t worry. You can create multiple list, so you can create a list that track visitors that land on your thank you page after they opt in for free offer, you can track visitors that land on the sales confirmation page.
So when you’re setting up your ad campaigns, I can say I want to target everybody that visited dominatewebmedia.com and I want to exclude everybody that landed on dominatewebmedia.com/facebookchecklistthankyou or something like that then I know the only people that will going to see this are the ones who visited my blog but the ones who visited my thank you page, so that means if you already opted in, they’re not going to see this, it’s going to exclude those visitors. So it’s really smart and you can set up a lot of smart types of campaigns which I’m not going into in to this video, I just want to make this as an intro video so you can get at least the pixel upon your site starting tracking visitors. Put it on your site and check the next day. If it’s not adding visitors, then you probably did something wrong, maybe you put the pixel on the wrong part of your site or something like that.
Like I said I’ll have more updates later but get the pixel installed, start creating some list on your main core website, on your landing pages, on your thank you pages so that way you’re ready to go and you’re ready to start running some campaigns in a month or two, in a few days from now, alright?
Hope that was helpful, talk to you soon. If you want to get more training, make sure you click on one of the links or opt in on this page so you can get a lot more trainings on Facebook and Facebook Ads. Talk to you soon and have a great day.
How to Use Facebook’s In-House Tools to Drive Traffic to Your Blog Posts
Watch to learn how Keith Kranc of Dominate Web Media converts landing pages into blog posts that get attention and get shared. The benefits of tapping into the power of social media as an addition to traditional marketing strategies are tremendous, as Keith explains in this video. Check it out!
- 0:01 – Using Facebook to Drive Traffic to Your Blog
- 0:25 – The Promoted Post Retargeted Loop
- 1:01 – Re-Create Landing Pages as Blog Posts
- 2:31 – Benefits of Incorporating Social Media
- 3:41 – Social Proof
- 4:15 – Facebook’s Own Re-Targeting Platform
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- ” Keith Kranc shows you how to drive traffic to your blog from Facebook → ” [Click To Tweet]
- ” Want to know how to drive tons of traffic to your blog using nothing but Facebook tools? Click here→ ” [Click To Tweet]
A More Detailed Video Tutorial
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Hey this is Keith Kranc from Dominate Media and I want to talk about one of my favourite strategies and that is using Facebook and Facebook ads to drive highly targeted traffic to your blog in your website, in your articles, in your videos that are actually hosted on your site. And there’s a few different reasons why you want to do this and I’m going to explain to you why right now.
So I’ve talked about this before and I call it my promotive post retargeting loop where you can use Facebook to bring in that targeted traffic to your blog or website, to your high valued content where they can consume that without having to opt in or enter their email. And then they might see one of your calls to action on your website which I show a lot of great ways to do that and other videos that I’ve done. And then you’ve got also a system like retargeting in place to be able to get your message out to those visitors after they leave your site and bring them to your sales file.
But I want to really stress the first step to this which is using Facebook to bring targeted traffic into your blog. And not only that, using your blog in some cases for the page for your, maybe it’s a landing page, maybe normally it’s a video landing page or it’s an opt in page for free report or free video series or a webinar registration or whatever it is. What you can do is you can actually kind if recreate that as a blog post, so maybe you have a video at the top and then you have an opt in below that. And then what’s happening is you’re going to need a lot of added benefits like you’re going to have the share bar maybe somewhere at the top of your post or on the left side of your post, make sure that you’re going to have the social icons that people can share your post. People don’t share landing pages or squeeze pages but they share blog posts so you can get all that additional free traffic. You’re going to get some people are going to opt in and you’re going to get a pretty good rate of opt in if you have a strong call to action in the post itself. Maybe it’s an article written, maybe you have hypertext links that take people to other squeeze page, landing page or right to your products, maybe your camera store or you have kind of low ticket for a product you can bring people to right from that blog post, from links inside the blog post or just a big button below the video or something like that or inside an info graph or something like that.
So you’ve got that happening, so are you going to get a higher opt in rate on a traditional clean landing page with no many items or something to distract people? Probably yes, but what’s happening is you’re getting all these additional benefits. You’re getting a lot of added search and optimization, SCO juice that Google loves, you’re getting a social signal from the shares, likes and comments. You’re able to retarget people so you’re building up that invisible list. And then what you can do is you can actually now have your offers following people around in the internet after they leave your blogs, so there’s so many different benefits.
One of my favourite ways to really grow a blog super-fast, build up the authority in your space faster than you’ve ever imagined and then also be able to really monetize it on the back end as long as you have something that you can eventually sell whether it’s a physical product or a digital product, it doesn’t matter as long as you have something. Or maybe you have partnerships so you can, you know partnership products that you can sell. This is a way you can use Facebook’s massively advanced targeting capabilities to bring traffic to your site and then get them to come to re-funnel and what you’re doing is you’re warming people up, so they’re seeing your content for the first time without having to kind of opt in, you know what I mean? But you’ve got system’s in place to bring in right into your opt in process, maybe it’s retargeting, maybe it’s on your site, maybe it’s a pop up.
And another great thing about this strategy is it can really increase your authority and credibility by having social proof. So if you look at this blog post that I’ve recently done, this is just one of mine where I was spending 5 to 7 to 10 bucks a day to promoting this post using Facebook but then you’ll see the shares, in a thousands of shares in Facebook. So what happens is when other people come to that, you get instant credibility plus let alone the free traffic, so it’s a great way to get instant credibility, find new partners, get more free traffic, get more SEO juice and plus all the other benefits I mentioned. And one of the things I’m even more excited about is recently Facebook just launched its own retargeting platform.
So now, Facebook have their own website retargeting so you don’t even have to use something like AdRoll or Perfect audience and so a third party and by using Facebook’s retargeting, you actually have a lot more capabilities when it comes to what types of ad form, video ads, link post ads, images, offers, etc. You can show to people that they’ve already visited your site and have left somewhere else. With that, you’ve got to watch another video, you probably see it somewhere on this page you’re on my site and you can learn more about that. Otherwise, you can learn a lot more, I’ve got more advanced training, find the link on this site, find the button on this page and you can learn a lot more advanced trainings about Facebook and how to take your business to the next level. Talk to you soon and have a great day.
Drive traffic and generate leads with one of Facebook’s most powerful marketing tools
- 0:04 – Most recent Posts Facebook Campaigns
- 0:23 – How to Set Up a Most Recent Posts Campaign
- 0:38 – Benefits of Most Recent Posts Campaigns
- 1:23 – Facebook’s Algorithm and Most Recent Posts
- ” Learn how a Most Recent Posts Campaign on Facebook can increase lead generation. Click Here→” [Click To Tweet]
- “Most Recent Posts Facebook Campaigns are a great way to capture more leads. Learn more here→” [Click To Tweet]
- “Keith Kranc explains how to set up a Most Recent Posts campaign in Facebook. Click to watch–>” [Click To Tweet]
Implementing a Most Recent Posts campaign in Facebook is a great way to increase leads and drive traffic. Watch as Keith Kranc of Dominate Web Media shows you how to set one up and provides some valuable tips on how to use them effectively.
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Hey this is Keith Kranc from Dominate Web Media with a quick tip for you today.
If you want to get a maximum exposure with all your Facebook posts and all your content really quick and easy, just set up a most recent post campaign. It’s really easy to do. You can select it in the regular campaign manager, the regular Facebook ad manager and you can also do it in the power editor.
All you have to do is make sure you’re selecting page post engagement, so you’re selecting a recent Facebook post that you’ve done and then you’ll just put a check by most recent posts. And the cool thing about this is that you can set up most recent post campaigns to your fans only, so you can set up a fans only campaign, and you can also set up a completely separate campaign that is out to your existing ideal target audience. So maybe you can group just a bunch of your core top performing audience that’s likes and interests when it comes to targeting and you can have them see all of your posts also. So it’s a great way to not only to getting to your existing fans to get more exposure, it’s not only a great way to get your existing fans more impressions in all your posts but it’s also a great way to get more new fans and get more people to see your stuff and to increase your good will. It’s a super simple easy way to set things up and get things up and running on Facebook. The great thing about Facebook’s algorithm is they actually delegate impressions to the posts that are getting the most engagement. So say for example you’re doing one post a day, then if it’s a $10 a day budget, you know maybe the first post will get a 100% of those impressions and that goes till 5:00pm or something like that. Then the next day, let’s say you do a new post and the next day, now you might have say 70% of the impressions that Facebook has feeding this most recent post campaign. 70% of the impression is going to your new post and 30% is going to the post that you did yesterday. So it’s always going to be weighted towards the most recent post but depending on how many post a day you do, that’s going to be how much they spread it out, of course how big your budget is. SO if you’re doing 10 posts a day, it’s a little bit different. But just remember, they’re going to delegate these impressions to not only to most recent post but also the one who has a higher engagement. So if one like a video or something like that have a bunch of shares, likes and comments, more than other ones do, then it’ll start delegating more of those impressions to that post. So it’s pretty cool, super-fast, easy way to get more impressions and to get more people look at your post and hopefully, clicking through your website and toy our offers.
I hope that tip was helpful. If you want more great tips, advice and training, just click one of the buttons you see on this page and it will take you where you can get more training, alright? Talk to you soon, have a great day.
How effectively implementing the 80-20 Principle can increase lead generation
- 0:25 – What is Native Advertising?
- 1:08 – Driving Traffic to Blog Posts
- 1:38 – The 80-20 Principle
- 3:02 – Variations on the 80-20 Principle
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- ” Learn how to use the 80-20 Principle to capture more leads. Keith Kranc explains. Click to watch→” [Click To Tweet]
- “What is the 80-20 Principle and how does it translate into more leads for you? Watch as Keith Kranc explains–>” [Click To Tweet]
The 80-20 principle deals with how you allocate your marketing budget. Watch as Keith Kranc explains how it works and how you can use this system to generate more leads and bring more people into your sales funnel.
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Hey this is Keith Kranc, founder of Dominate Webmedia and creator of Facebook Ads University and Facebook Ads blueprint. And I’m super excited because I just got back from Randise Frank, Perbelchers, digital marketers, Traffic in Convergence Conference and with some of the best marketers in the world and what I’m really excited about is because they predicted that the biggest impact of 2014 will be “native advertising”. Okay? Native advertising. And what native advertising is basically things like Facebook newsfeed ads, Twitter sponsored tweets, you know LinkedIn paid ads, Pinterest, those type if things where were basically getting our message in the social aspect where actually looks like regular content but you can bring somebody to yourselves offer. There’s other things like stories on news sites that looks like a story or a link to another news story but it’s actually a link that takes people to an offer or a blog post that you want somebody to read through that.
There’s some really cool strategies they talked about that I’ve been teaching for a while now, for about a year or two, one of my strategies where I talked about driving traffic to blog posts from Facebook. So using Facebook to reach your target audience and then bring that target into your blog but have really good systems in place like re-targeting, good strong calls to actions, the “Hello” bar at the top of your site, those types of things, and then of course re-targeting in place. But I’m really excited because they really talked about that and we’ve been teaching that for a while now.
And so, what I want to talk about right now real quick is how to use the 80/20 principle, you know Pareto’s Law, when it comes to running your Facebook campaigns. So what I like to teach people now is set them up using the 80/20 principle. So what I mean by that in this specific scenario is maybe you’re spending 80% of your budget driving traffic to a landing page or a squeeze page, or a webinar registration page or a free software demo, something like that right? Or a coupon download, something that you kind of core offered. When they opt in, they get into their cell phone and they go right in to your sales process. What I want you to do is only to spend, maybe you’re spending 80% of your budget and your time working on those campaigns, but then I want you to spend your other 20% of your time promoting your content, promoting the content on your blogs so you’re getting all the impressions from all your posts in your page. You can do it a most recent post campaign. Okay, spend that other 20% driving traffic from Facebook to your blogs. So you’re putting your link, your blog post into your Facebook page and then you’re setting up some, you know a low budget Facebook ads and bring traffic to that blog post and you got consistence in place to bring them back to your sales funnels when they’re ready. So you’re basically, you’re warming people up okay? You’re really using Facebook to build your brand but then you’ve got a good system in place to move into your sales funnel. Maybe you’re getting ready for a big product launch, a big promotion a month away. Maybe that 80/20 would be swapped around. Maybe you’re spending 70-80% of your budget on probably your content, your blog posts, and all your free content where people don’t have to opt in to get into it. It’s just building good will, building a lot of good will. Maybe the other 20 or 30% is generally neat. It doesn’t always have to be like 80% generation, 20% content. You can flip it around just when you’re doing things, when you’re running campaigns, always be doing all three. So you’re promoting your promoting your high value content, you’re driving traffic to lead generation pages and sales processes, you’re also committing a little percent of your budget to all the content, all the posts in your page. Maybe it’s just an image, maybe it’s just a post that you’re talking about inspiring people or sharing something. It doesn’t have to be always bringing people back to your website but your promoting your stuff. So you’re getting everybody, all your existing fans to see it but more than that, you can promote your stuff to your existing ideal target audience, not just your fans. So you’re building new fans with these types, you know the other 20, 30%, you’re building new fans, you’re building your e-mail list, but then you’re also generating leads and bring people into your sales funnel. So use the 80/20 principle in your Facebook marketing.
If you want more training on your Facebook ads, how can you use Facebook in your business, click the button on this page, somewhere on this page, probably below the video to the right, somewhere you can actually get a lot more advanced training from me. So check it out and I’ll talk to you soon.
How to Effectively Use Facebook Video Ads to Capture More Leads
- 0:09 – Benefits of Facebook Video Ads
- 1:00 – How to Use Facebook Video Ads
- 1:31 – Lower-Third Call to Action
- 2:09 – Select the Right Still Frames
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- “Watch this video to discover how to capture more leads using Facebook video ads→” [Click To Tweet]
- “Need to increase leads and opt-in rate? Find out how using Facebook video ads can make that happen–>” [Click To Tweet]
Facebook video ads are a huge attention-getter and, when used correctly, can be a powerful tool for increasing your opt-in rates. Watch as Keith Kranc explains how to use them effectively and provides a few tips on how to get the most mileage from your videos.
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Hey this is Keith Kranc, founder of Dominate Web Media and the creator of Facebook Ads Blueprint and Facebook Ads University and I’ve got a quick tip for you.
I want you to start using video post if you can and use Facebook video ads. And this don’t need to be a video like this with the face-to-camera video, they can be a screen capture video, presentation video, anything. The face-to-camera do really help because there’s a way to get an instant connection there with your audience and it’s a great way to bring that visitor to your offer, to your landing page, to whatever it is that you’re trying to take another step, it’s a great way to bring them there and a better frame of mind. You’re pretty framing yourself by having this video. I do it with a lot of my clients, I do it with my stuff, it’s an awesome way to get a lot higher opting rates, higher sales conversions, and really, the great thing about it and it also helps build your personal brand, build your corporate brand, whatever you’re trying to do and so it’s really easy to do.
All you have to do is basically just do a video post. So you’re going to do a Facebook post on your Facebook business page, you can put whatever you want in the text area for the post, put a link there that will click over to your landing page or to your offer or to your blog post. And then what we’re going to do is upload the video file, so maybe it’s a .mp4 file or .mov file, something like that. You can upload that as the video file right in the Facebook. And then another ninja tactic that I like to do is add a lower third called the “action”. You can do it at the end of the video but it’s probably better to do it at the very bottom of the video and you can have this come up, you know 20 seconds in, 10 seconds in, 30, it doesn’t really matter, just depends on what works for you, and that called the “action” text could say something like “Click the link on this post to register for a free webinar.” “Click a link the link to this post to get your free training or get your free coupon.” Whatever it is. So use video, build that rapport instantly. Once they get to your landing page, watch your opt in rates go maybe 20 or 30% to 50 or 60%. That’s a pretty cool thing to do and it’s a great way to mix things up.
Another great way to is you can actually pick a pre-play image, they give you 10 choices on the video to be able to pick which still frame you want to use and if you’ve throughout your video, got text, you can test, you can change that up. So you can run it for a while, the first frame, and then maybe like after 3 or 4 days, you change the still pre-pay frame to something else. That’s a great way to mix up your ads and having not to create a new ad.
Hope that was helpful. If you want more great tips, hit the button that you see on this video, opt in whatever you whatever you have to do to get more training and I will talk to you soon. Have a great day.