- “Go deep with Facebook ads Targeting” [Click To Tweet]
- “Find your true target audience with Facebook Graph Search” [Click To Tweet]
“Website checklist for increasing conversions” [Click To Tweet]
“Set up your website to profit from content” [Click To Tweet]
1:25 – Youtility, By Jay Bauer
2:05 – Google has changed the game
3:05 – Growth stats of average pieces of content consumed before purchase
4:50 – Why you are competing against the end consumer as well as your competitors
5:30 – Everybody wants to be a hunter and nobody wants to be a farmer
7:01 – Columbia Sportswear app example
8:30 – Study by Hubspot showing companies getting 2 1/2 more leads because of one reason.
9:11 – Study by Hubspot showing companies getting 5 times the traffic for one reason.
9:58 – River, Pools & Spas example. From almost bankrupt to multi-million dollar business.
10:48 – Taxi Mike example
12:15 – The key to getting a good ROI from your content.
13:30 – Website Checklist
14:35 – Share buttons
15:30 – ClicktoTweet
16:30 – Email marketing automation
17:25 – High value offer at the top of your site
17:45 – Hellobar
18:30 – Sidebar
19:01 – Pinit Button for images plugin
19:40 – Retargeting (One of the most important steps!)
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1. Facebook Exchange Re-marketing
- What is Facebook exchange
- Newsfeed ads now with remarketing
2. Custom Audience Targeting
- Auto dealership targeting recent customers for a trade-in sale example
- Tanning salon example
3. Unpublished Posts
- Page post ads – in the newsfeed on desktop and mobile
4. Facebook Offers
5. Graph Search
- Enables users to develop connections based on people’s interests and opinions.
- Find an Italian restaurant most of my friends or friends of my friends have liked or checked-in to.
- Get an interview.
- Find an old friend or find someone to date.
- Business pages need to optimize their page to show up.
- Business pages need to get more fans. Use photos more and tag people in those photos.