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1. Facebook Exchange Re-marketing
- What is Facebook exchange
- Newsfeed ads now with remarketing
2. Custom Audience Targeting
- Auto dealership targeting recent customers for a trade-in sale example
- Tanning salon example
3. Unpublished Posts
- Page post ads – in the newsfeed on desktop and mobile
4. Facebook Offers
5. Graph Search
- Enables users to develop connections based on people’s interests and opinions.
- Find an Italian restaurant most of my friends or friends of my friends have liked or checked-in to.
- Get an interview.
- Find an old friend or find someone to date.
- Business pages need to optimize their page to show up.
- Business pages need to get more fans. Use photos more and tag people in those photos.
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